POTTER & CO
SHOWROOM FITOUT
A considered retail interior for Potter & Co, a North Perth fabric store dedicated to showcasing quality designer dress fabrics for local sewers, makers and creatives.
The project focused on creating a warm, tactile and highly functional retail space that enhanced the Potter & Co brand while offering customers a memorable and inspiring shopping experience.
PROJECT DETAILS
LOCATION
North Perth, Western Australia
PROJECT TYPE
Retail Interior
SERVICES
Interior Design
Retail Design
Space Planning
Custom Display Design
Material & Finish Selections
Interior Detailing
CREDITS
Interior Design in Collaboration
with Arcadia Design Studio
Photography- Meghan Plowman
Builder- Assemble WA
ABOUT THE PROJECT
Staple Design worked in conjunction with Arcadia Design Studio and Assemble WA to create a new retail space for Potter & Co in North Perth.
As a store dedicated to designer dress fabrics, the interior needed to feel tactile, welcoming and practical, allowing the fabric collections to be displayed clearly while still creating a strong sense of brand identity.
The design response focused on creating a retail experience that felt warm, creative and easy to navigate. Display, storage, circulation and customer interaction were all carefully considered so the space could work beautifully for both the Potter & Co team and their customers.
DESIGN DETAILS
The interior direction was guided by the texture, colour and craft of the fabrics themselves.
Natural materials, custom display solutions and carefully considered detailing helped create a space that felt personal, layered and connected to the maker community. The design needed to support the practical needs of a working retail store while still feeling distinctive, inspiring and aligned with the Potter & Co brand.
The result is a warm and characterful retail space that celebrates fabric, craft and the experience of choosing materials in person.